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The Dangers of Buying a Blog
- Posted By: Mubashar
- In: Advice
- On: January 25th, 2008
An interesting post over at Devlounge, about traffic levels dropping after the sale of a blog. The headline … “a site will lose up to a third of its traffic after being sold.”
Whilst the post admits that this is a generalization, it seems to merit consideration when deciding how much to pay for a blog you are looking to buy.
Devlounge itself was acquired a few months ago by Splashpress Media, who have a lot of experience in buy blogs, and whilst this can’t be considered a scientific study their experience is probably very close to the norm and not the exception.
Blogs traffic is understandably tied to the blog authors, their personalities defines they style of the blog, and these celebrities gather their own little following. When the site changes hand, the followers may move on with the original authors, and the style of the blog will inevitably change with new people in charge. The decline can be eased by having the original authors stay one and help with the transition, make a few posts, and advice on style and content.
At the end of the day however the Blog is now yours, you must stamp your style on it and build a following of your own.
Whilst this drop is less likely with other types of sites, which are less personality driven, it is worth thinking about how you will keep your users with you as you bring your own style and method of operations to the site.
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